The textile industry’s opaque supply chains are going out of style, as companies face regulatory requirements, consumer demand for transparency and sustainability goals. Typically, brands’ visibility drops off drastically after Tier 2, or the fabric supplier, and this lack of visibility exposes brands to risks. Establishing traceability in supply chains not only protects companies, but it also supports stronger sustainability messaging and meets consumers’ demands for disclosures.
“Sustainability and traceability are two sides of the same coin,” said Amit Gautam, founder and CEO of TextileGenesis. “You cannot make any credible sustainability claim without underpinning it with traceability.”
To protect fiber credibility, brand partners and consumers, American-grown Pima cotton brand Supima has invested in traceability. Since 2018, it has partnered with forensic testing company Oritain to authenticate its fibers. Now, Supima is doubling down on fiber assurance by combining Oritain’s physical testing with digital traceability through TextileGenesis, creating a two-prong system named the AQReTM Project, which stands for Authenticity, Quality and Responsibility.
Download the whitepaper to explore why traceability is critical for fashion and home goods and learn how Supima’s AQRe Project is building a more transparent cotton supply chain, from origin to finished product.
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